Joop! Limited edition

Joop! limited edition fragrance Black King and Red King are two new limited editions of the popular Joop! Homme fragrance. Joop! Homme is part of COTY.  COTY, is an American beauty products manufacturer based in New York founded in Paris, France, by François Coty in 1904. Its main products are fragrances, color cosmetics and skin… Read More

Flexa Kleurtester

Flexa Kleurtester For Flexa we developed an outro for a TV commercial in collaboration with Fitzroy Amsterdam. De 5 second outro showed all the different Kleurtester colours in a smooth and easy flow which results in a clear end with call to action. Concept: Fitzroy Amsterdam Art: Elroy Klee Read More

Grolsch FC Twente

GROLSCH SUPPORTS FC TWENTE Royal Grolsch asked me to work together with them on several Grolsch/FC Twente collaborations. With my experience on the FC Twente brand (I restyled the logo for the professional soccer club FC Twente in 2005) we saw great opportunities to combine the two biggest brands of the east of the Netherlands.… Read More

Grolsch 400 years

400 YEARS OF CHARACTER The years 2015 marks the 400th year for beer brand Grolsch. 1615 - 2015 needed to be celebrated. With my long time partnership with Grolsch I was asked to design numerous of packaging designs. Together with Grolsch we honored the people who’s personality definitely where important for the brand. Theo de Groen,… Read More

Canei Frizzanti range

CANEI - BAARSMA WINES Canei is an elegantly sparkling, refreshing grape blend.  Baarsma Wines asked me to design their Frizzanti range. The silver labels are the base color of the range. The additional colors and illustration represents the craftsmanship based on natural ingredients, with quality you can taste! Concept & Art direction: Elroy Klee  … Read More

Grolsch Serious Request

GROLSCH SERIOUS REQUEST Serious Request is a fundraising event for International Red Cross, typically hosted by radio stations in the week before Christmas. Grolsch supports this event with a special edition 0,5L beer can. With this beer can and all other Grolsch actions, they raised 220,000 euros. I was proud to be part of this… Read More

Mount tea

Mount tea Mount tea Germany asked Elroy Klee to develop a distinctive packaging. The packaging can be found temporarily in specialty stores. The packagings shape refers not only to the pyramid shaped teabags but also to the brand name. The packaging got featured in some great magazines like the Wim Crouwel special edition of Wallpaper. Read More

Grolsch supports Dutch soccer

GROLSCH SUPPORTS DUTCH SOCCER For more then 10 years I'm responsible for different special editions of Grolsch cans. With my experience in professional soccer branding and beer packaging I'm the man for a good balance in designing this kind of packaging. So over the years I've created numerous can designs for Grolsch when they support… Read More