Kornuit asked us to adjust an existing packaging for an activation. When purchasing a 6 pack bottles or cans, the consumer bought a piece of 1m2 forest. The forest visual was subtly woven into the existing hop branding. In addition, the sides of the packages were used to draw extra attention to the activation. The packaging remained unmistakably Kornuit and yet striking because of the forest visualization.

Concept: Fitzroy Amsterdam
Art: Elroy Klee