GROLSCH PREMIUM PILSNER Grolsch Premium Pilsner is brewed according to a more than 400-year-old tradition. For their full range of cans I was asked to design a new look. Keep the good and develop a new style that stands out in stores and super markets. Outcome is a modern, clean packaging with all the recognizable heritage… Read More

Flexa Kleurtester For Flexa we developed an outro for a TV commercial in collaboration with Fitzroy Amsterdam. De 5 second outro showed all the different Kleurtester colours in a smooth and easy flow which results in a clear end with call to action. Concept: Fitzroy Amsterdam Art: Elroy Klee Read More

GROLSCH SUPPORTS FC TWENTE Royal Grolsch asked me to work together with them on several Grolsch/FC Twente collaborations. With my experience on the FC Twente brand (I restyled the logo for the professional soccer club FC Twente in 2005) we saw great opportunities to combine the two biggest brands of the east of the Netherlands.… Read More

CANEI - BAARSMA WINES Canei is an elegantly sparkling, refreshing grape blend.  Baarsma Wines asked me to design their Frizzanti range. The silver labels are the base color of the range. The additional colors and illustration represents the craftsmanship based on natural ingredients, with quality you can taste! Concept & Art direction: Elroy Klee  … Read More

GROLSCH SERIOUS REQUEST Serious Request is a fundraising event for International Red Cross, typically hosted by radio stations in the week before Christmas. Grolsch supports this event with a special edition 0,5L beer can. With this beer can and all other Grolsch actions, they raised 220,000 euros. I was proud to be part of this… Read More

Mount tea Mount tea Germany asked Elroy Klee to develop a distinctive packaging. The packaging can be found temporarily in specialty stores. The packagings shape refers not only to the pyramid shaped teabags but also to the brand name. The packaging got featured in some great magazines like the Wim Crouwel special edition of Wallpaper. Read More

GROLSCH SUPPORTS DUTCH SOCCER For more then 10 years I'm responsible for different special editions of Grolsch cans. With my experience in professional soccer branding and beer packaging I'm the man for a good balance in designing this kind of packaging. So over the years I've created numerous can designs for Grolsch when they support… Read More