GROLSCH PREMIUM PILSNER
Grolsch Premium Pilsner is brewed according to a more than 400-year-old tradition. For their full range of cans I was asked to design a new look. Keep the good and develop a new style that stands out in stores and super markets. Outcome is a modern, clean packaging with all the recognizable heritage marks. Cheers!
Concept and art direction: Elroy Klee Photography: Frans Dekker