The years 2015 marks the 400th year for beer brand Grolsch. 1615 – 2015 needed to be celebrated. With my long time partnership with Grolsch I was asked to design numerous of packaging designs.

Together with Grolsch we honored the people who’s personality definitely where important for the brand.
Theo de Groen, Peter Kuijper and Gerard Brummer all got an important place on the packaging. Together with Grolsch rich design history, all jubileum packagings got their well deserved designs.

Concept, design and art direction: Elroy Klee    Photo: Jeroen Nieuwhuis